Back on board with a random thoughts' post today. A few things have happened over the weekend, leading me to a realization that I believe applies to everyone of us.
What do readers want? I know most of you are writers, so this is the question that never leaves your mind, but this conclusion can be applied to any area where something is being offered to an audience (goods, services, experience, whatever.)
Let me first explain how I came to this conclusion. Yesterday was my birthday (and yeah, I turned 30. Dunno if I should cry or rejoice, because I've finally reached this big number. Anyhow...)
|I've actually walked 1 mile in this at a mall|
& not gotten any blister!
Now, I love shoes. Most of the shops here sell imported goods from China and India. At around 300-600 rupees a pair (that's roughly $10-20 in US currency), these are not exactly cheap. Compare to ALDO, where shoes start at the Rs2,300 benchmark (about $80). For one pair of ALDO shoes, you can get like 4-7 pairs of 'other' shoes.
ALDO also does handbags. Leather, fabric, suede - you name it, they have it. A regular handbag in a local shop here would cost you around Rs900($30). At ALDO, bags start at Rs1,600 (roughly $55, let's say).
|My gift yesterday!|
|Kinda blurry but you get the|
Did it last more than 9 months?
Actually, I'm still using that ALDO bag. That's 18 months later... 18 months of daily wear and tear and being put through the worst wringer of Mummy-rush and me needing to cram everything in. Absolutely no sign of abuse on the bag!
And let's talk about shoes. All my shoes come from, you guessed it, ALDO. There's one pair I bought 3 months ago at another shop, for Rs800 (I loved the style). But that shoe, though I do wear it everyday to drive, is already having the trim on the espadrille wedge heel unraveling!
|Yep, the sole is unraveling! Already!|
|My go-to shoes,|
be it summer or winter
My point being - ALDO has proved itself to me by now. I might get great stuff at other places (like, Longchamp for bags and Bella Donna for designer shoes), but I'll always, always go back to ALDO for what I need.
Reason? Because ALDO gives me value!
|The perfect beach/summer|
And that, my dear writer friends, is what readers are looking for from you - VALUE!
My bestie knows I'm a book junkie so she sent me my birthday gift in the form of an Amazon gift card. I went on a total rampage, and got tons of books.
But what made me choose one book over another?
Simple - based on the Value of what the author/read would bring me.
I look for light-hearted comedy usually when I shop for books, and some names are a given for me. Example, Jill Mansell, Sophie Kinsella, Marian Keyes.
Each one of these authors is sure to bring me what I'm looking for - a good time with lots of twists and turns in an engaging read where I can lose myself. All 3 of them have proven to me that they deliver consistent value every single time, and it is now with eyes closed that I snatch up their books when a new one comes out.
Ask yourself this question - what value do you bring to a reader when you put a story out?
More than saving money, people look for Value out there in whatever they are consuming.
Why else do you think organic foodstuff is so hot right now? Because consumers know what they are getting from these goods - no chemicals, a return to traditional rearing, like it always should have been. This in turn will not affect their health adversely. Yes, organic costs more, but do you see people blinking twice before buying organic stuff? No. Because they know the value they'll get from these goods, and value is what they're after!
Here ends my ramblings, peeps! I believe I've found the key to unlock the secrets of what I should be offering to my audience. It just might happen that this same key unlocks the secret to what will work for you, too.
From Mauritius with love,